LEAD PROJECT
- Protect Your City
Our initiative focuses on local city councils — a critical but often overlooked arena.
We provide citizens with the knowledge, tools, and strategies to recognize and respond to extremist influence at the local level, before it shapes broader policy.
Watch the video to learn more and take action.
Advocacy in Action
Though we're a young organization with limited resources, we've already begun to make an impact. Here are some of the initiatives we've launched.
Social Media Activity
Recently, a high-quality team has been formed to create effective contents on social media. After defining goals and target audiences, we have already started uploading consciousness-shifting content to the networks, and we aspire to create change and influence on this level as well.
Anti-'No Other Land' Advocacy
We have distributed advocacy materials among influencers that address the one-sided and false portrayal of the Oscar-winning film 'No Other Land'. You can download the document here
Muslim Mothers for the Hostages
A collaborative initiative with Muslim organizations aimed at confronting radical Islam and advocating for the return of hostages. By amplifying the voices of moderate Muslim mothers, we foster unity and develop strategies to counter extremist narratives. Together, we stand for shared values of compassion and reject radicalism in pursuit of peace and safety.
Arabic Video Campaign for the Arab World
This project creates highly effective videos in Arabic, targeting the Arab world with culturally relevant and powerful messages. By speaking in their own language, we engage audiences directly, countering extremist narratives and inspiring positive change.
Advocacy Toolkit
Want to take action but don’t know where to start?
Stop staying on the defensive in conversations. Learn how to respond with confidence, clarity, and knowledge.
Here you’ll find a free advocacy course, ready-made response tools, and historical insights to strengthen your understanding and communication.
The Messaging Toolkit
We create concise, impactful messages to counter radical Islam’s propaganda using data-driven insights and a unified language. Our content empowers other organizations with ready-to-use tools, ensuring a consistent, strong narrative across advocates, amplifying the fight against extremism.
Training Our Advocates
We provide comprehensive training, instruction, and support for lecturers and advocates within the organization. Through tailored programs, we equip them with the skills and knowledge to effectively communicate our messages, counter misinformation, and engage diverse audiences.
Our Values
Proactivity
Defence will solve not the problem, only offense can be effective, by acting decisively, to counter extremism before it takes root.
Inclusivity
Our interfaith approach unites Muslims, Christians, and others to address jihadist ideology as a shared challenge.
Empowerment
We provide individuals with the knowledge and tools to take meaningful action in their own communities
Our Strategy
Training, Tutorials
& Education
We develop comprehensive guides and training programs in grassroots activism, enhanced with AI to maximize reach, clarity, and adaptability.
Activism Incubator
Once trained, activists may apply for funding and mentorship through our incubator to launch local initiatives.
Leadership-Driven
Execution
Selected activist leaders will form trusted teams to carry out initiatives, ensuring local expertise and operational flexibility.
Data Intelligence Cycle
All field data and insights are channeled back into our Think Tank, where it is curated using AI to enrich our research database to trigger strategic community campaigns.
Mission Statement
We support grassroots action against extremist violence by empowering and equipping civilian activists with knowledge, tools, and protection to respond to Islamist and jihadi extremism in their communities.
Through community engagement and AI-assisted information gathering, we aim to build an informed, coordinated movement that strengthens security, resilience, and shared understanding.
Vision Statement
A world where communities stand resilient against radical extremism—connected by a global grassroots coalition, empowered by knowledge, protected by strategy, and united by a shared vision of peace
and freedom.
Partnerships & Collaboration
We actively seek alliances with like-minded organizations, both local and international, to:
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Share intelligence and security insights
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Coordinate joint awareness and activism campaigns
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Support cross-border initiatives focused on de-radicalization, education, and community defence
These partnerships enhance our reach, increase operational security, and unify the global response to Islamist extremism.
Interfaith Initiatives
We believe in the power of interfaith collaboration to combat extremist ideologies. By building bridges between religious communities, we foster mutual respect, challenge the misuse of religion, and create united fronts against radicalization.
Our interfaith efforts include:
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Hosting community dialogues and joint forums
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Partnering with religious leaders to promote peace narratives
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Engaging in joint humanitarian and outreach efforts that demonstrate unity in action
Unlike traditional defense-focused NGOs, Sword of Gideon adopts an
offensive strategy that prioritizes grassroots mobilization and interfaith collaboration.
Youth Engagement and Educational Programs
We invest in educational outreach and youth initiatives to build resilience against radicalization. By fostering critical thinking, digital literacy, and civic engagement, we strengthen the next generation's defences against extremist ideologies.
Coalition Building and Influencer Engagement
We aim to build a decentralized network of activists, unified by a shared message of security, tolerance, and peace.
Through strategic collaboration with trusted digital influencers, we amplify our message, reach wider audiences, and foster authentic conversations that counter radicalization.
Security & Integrity
We operate with the highest regard for the safety of our activists and the security of our data. Vigilant monitoring helps us detect and neutralize infiltration attempts, as well as misinformation and disinformation campaigns that seek to undermine our efforts.
By addressing jihadist ideology as a shared threat, we unite communities and inspire proactive action, creating measurable and sustainable impact.
The Team
These are just a few among the many dedicated advocates who make our work possible.
Together, we're changing the narrative and building a stronger future for Israel.
Adv. Ariel Averbuch
Founder & Chairman
Prof. Gil Siegal
MD LLB SJD
Team Member, Strategic Development
Dekel Saggi
Founder & CEO
Idit Bar
Team Member, Arab Messaging Group
Benaya Cherlow
Head of Public Relations
Dr. Mordechai Kedar
Team Member, Arab Messaging Unit
Join Us
At the heart of our work is a dedicated team of volunteers driving real change. This is your opportunity to make an impact in one of the most crucial challenges of our time. We need passionate individuals like you to join our task force and help amplify our voice. Time is of the essence—if you're ready to take action, click the button now, fill out the form, and together, we’ll make a difference. We'll be in touch soon!
