Core Working Principles
Emotion Over Facts Facts don't change minds, feelings do. People remember feelings, not arguments. Use words that create emotional resonance such as "unbearable," "nightmare," "would you let your child grow up under this?" Tell real stories of real people with names and faces. Don't apologize for feeling too much because the world doesn't need another fact-check, it needs a pulse.
Speak in Universal Language Instead of "support Israel," say "support the right of women to walk freely." Connect your story to values they already defend. Make it personal for them by asking "if you believe in human rights..." Use basic values like safety, protecting children, justice, and human dignity. When we speak for freedom, not just for Israel, people listen differently and stop seeing "us versus them."
Expose the Real Enemy This isn't a "resistance movement," it's a religious totalitarian cult. Don't let people romanticize words that hide horrors. Describe exactly what happens including child marriage, murder of homosexuals, silencing of women. Use images that burn into memory. The more we hide the truth to avoid offense, the more we allow lies to win, and we can't afford that.
Start with Disruption, Not Explanation Break their mental script. Start with a shocking sentence like "imagine a 10-year-old girl walking to school..." Don't be afraid to shock because sometimes it's the most moral thing to do. Use an emotional mirror by asking "is this what you're supporting?" Disruption is a moral duty because silence isn't neutral, it's how evil survives.
Don't Be Neutral There's no such thing as staying out of it. Silence is choosing the strongest voice. Good people staying silent is how evil survives and spreads. Demand a clear moral choice between freedom or tyranny. You can't claim to love peace if you don't stand against those who glorify violence, and you can't defend human rights while ignoring those who strip others of their humanity.
Don't Soften the Truth Don't spare them discomfort to protect their comfort. Describe reality as it is, not as they want to hear it. The people living this reality every day can't be polite, so why should you? Use raw and real images, real pain, real stories. When people feel it, they can't unsee it.
Make the Moral Choice Impossible to Ignore This isn't a "complex situation," it's simple truth. Either you stand with freedom, equality, and life, or you stand with tyranny, fear, and death. Expose moral inconsistency. Demand consistency in what people ignore in Gaza but condemn in Tel Aviv. Neutrality in the face of terror is complicity.
This Is a Global Fight Israel is the frontline, not the whole story. What starts with the Jews doesn't end with the Jews. This is about what kind of world we're willing to defend. It's not politics, it's civilization. The systems that murder gays, silence women, indoctrinate children, and execute critics don't stop at borders because their vision isn't local, it's global.
The golden rule throughout all these principles is to speak truth with emotion, not just with intellect. The goal isn't to win arguments but to wake people up and force them to confront the reality they've been avoiding or denying.