
Resources
Want to be part of the fight but don't know where to start?
Tired of apologizing, explaining, and citing facts while deflecting demagogic rhetoric? It's time to shift from defense to offense.
Here you'll find the tools to transform from "apologetic" to "confidently explaining" - starting with a completely free online advocacy course, through a bank of responses formulated with confidence and without apology, to in-depth historical knowledge that will strengthen your confidence in any discussion.
What you'll find here:
-
Free online offensive advocacy course
-
Ready-made response bank for the toughest questions
-
Verified historical and factual knowledge
-
Practical podcast on effective advocacy
-
Digital tools for fighting on social networks
Time to stop apologizing and start winning.
Read, learn, send us questions - together we'll win this arena too.
Free online course with instant access:
A Message That Wins: The Complete Guide to Offensive Advocacy
-
introductionIt's time to proceed to the complete course and start changing the rules of the game
-
Episode 1: Why "Explaining" Doesn't Work — And What DoesThis episode focuses on how traditional explanation fails against opponents who use emotion and loud voices. The course argues that facts don't change minds, feelings do. Instead of reacting and defending, we must shift to offense and speak in emotional language. The goal is to stop explaining and start confronting lies directly.
-
Episode 2: How to Speak to the Heart — Not Just the HeadThis episode teaches how to move from speaking to the mind to speaking to the heart. The emphasis is on using universal values, emotional language, and real stories. The course emphasizes that people remember feelings, not arguments, so we must use words that create emotional resonance and tell stories of real people.
-
Episode 3: Speak to the World — In a Language That Breaks ThroughThe episode focuses on speaking in a universal language that will reach the entire world. Instead of saying "support Israel," we should say "support freedom." The lesson teaches how to expose the real enemy as a religious totalitarian cult and use images that burn into memory. The goal is to make the moral choice impossible to ignore.
-
Episode 4: Break the Pattern — Shock Them Into SeeingThis episode deals with breaking people's mental script who repeat words like "resistance" without understanding their meaning. The method is to start with disruption, not explanation, and expose the horrors hidden behind beautiful words. The episode emphasizes that disruption is a moral duty to wake people from denial.
-
Episode 5: Flip the Script — Show Who the Real Victim IsThe episode exposes the moral inversion where real victims are blamed and aggressors are portrayed as oppressed. The method is to use an emotional mirror that forces people to confront what they're supporting. Instead of explaining the conflict, we need to show the pain and use the enemy's language to expose the absurdity.
-
Episode 6: The Last Wall — Why This Fight Is Everyone'sThe episode presents Israel as the last frontier between the free world and forces that want to bury it. The argument is that if Israel falls, freedom will disappear worldwide. This isn't a political issue but a matter of civilization between light and darkness, freedom and totalitarianism. This fight concerns anyone who believes in freedom.
-
Episode 7: Say It As It Is — Images the World Can't IgnoreThe episode focuses on presenting raw reality without hiding or softening it. Instead of talking about "oppression," we must describe exactly what happens to women, homosexuals, children, and journalists under extremist regimes. The goal is to make the world see the horrors it's ignoring and expose moral inconsistency.
-
Episode 8: Choose a Side — Because Not Choosing Is a ChoiceThe final episode demands a clear moral choice. There's no middle ground between good and evil, between freedom and tyranny. Silence is choosing the strongest voice. The episode argues that good people staying silent is how evil survives and spreads, so everyone must choose a side.
-
Core Working PrinciplesCore Working Principles Emotion Over Facts Facts don't change minds, feelings do. People remember feelings, not arguments. Use words that create emotional resonance such as "unbearable," "nightmare," "would you let your child grow up under this?" Tell real stories of real people with names and faces. Don't apologize for feeling too much because the world doesn't need another fact-check, it needs a pulse. Speak in Universal Language Instead of "support Israel," say "support the right of women to walk freely." Connect your story to values they already defend. Make it personal for them by asking "if you believe in human rights..." Use basic values like safety, protecting children, justice, and human dignity. When we speak for freedom, not just for Israel, people listen differently and stop seeing "us versus them." Expose the Real Enemy This isn't a "resistance movement," it's a religious totalitarian cult. Don't let people romanticize words that hide horrors. Describe exactly what happens including child marriage, murder of homosexuals, silencing of women. Use images that burn into memory. The more we hide the truth to avoid offense, the more we allow lies to win, and we can't afford that. Start with Disruption, Not Explanation Break their mental script. Start with a shocking sentence like "imagine a 10-year-old girl walking to school..." Don't be afraid to shock because sometimes it's the most moral thing to do. Use an emotional mirror by asking "is this what you're supporting?" Disruption is a moral duty because silence isn't neutral, it's how evil survives. Don't Be Neutral There's no such thing as staying out of it. Silence is choosing the strongest voice. Good people staying silent is how evil survives and spreads. Demand a clear moral choice between freedom or tyranny. You can't claim to love peace if you don't stand against those who glorify violence, and you can't defend human rights while ignoring those who strip others of their humanity. Don't Soften the Truth Don't spare them discomfort to protect their comfort. Describe reality as it is, not as they want to hear it. The people living this reality every day can't be polite, so why should you? Use raw and real images, real pain, real stories. When people feel it, they can't unsee it. Make the Moral Choice Impossible to Ignore This isn't a "complex situation," it's simple truth. Either you stand with freedom, equality, and life, or you stand with tyranny, fear, and death. Expose moral inconsistency. Demand consistency in what people ignore in Gaza but condemn in Tel Aviv. Neutrality in the face of terror is complicity. This Is a Global Fight Israel is the frontline, not the whole story. What starts with the Jews doesn't end with the Jews. This is about what kind of world we're willing to defend. It's not politics, it's civilization. The systems that murder gays, silence women, indoctrinate children, and execute critics don't stop at borders because their vision isn't local, it's global. The golden rule throughout all these principles is to speak truth with emotion, not just with intellect. The goal isn't to win arguments but to wake people up and force them to confront the reality they've been avoiding or denying.
The Blade - the sword of Gideon PodBlog
Learn to stop defending and start leading. This isn't your typical Israel advocacy training – we teach you how to present Israel's case from a position of strength, confidence, and moral clarity. Instead of reacting to attacks and making excuses, you'll master the art of offensive communication that puts critics on the back foot while inspiring others to stand with truth and freedom.